Millicom’s e-commerce business team is taking new products and services to millions of new customers and to different markets that fall outside our mobile telecommunications footprint. We are more convinced than ever about the potential for online services in Africa to grow strongly and leapfrog traditional retail.
A leader in technology in East Africa, Kenya has seen rapid increase in its e-Commerce industry. An enabling environment of high mobile penetration and the rapid adoption of mobile payments has helped boost online shopping. There are 31 million mobile phones in use in a population of 43 million, and more than ten million people are connected to the internet.
Kenyans who shop online are mainly buying digital goods such as computer software, music downloads, and airplane tickets. A rise in tangible goods purchases would further grow e-Commerce, though consumers are cautious and prepared to waiting in order for security during online transactions to improve.
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