Millicom’s e-commerce business team is taking new products and services to millions of new customers and to different markets that fall outside our mobile telecommunications footprint. We are more convinced than ever about the potential for online services in Latin America to grow strongly and leapfrog traditional retail.
More than a third of the 30 million Peruvians are connected to the internet, and this number is expected to double by 2019. Peru has 76 per cent mobile phone penetration, and an emerging group of urban smartphone users, with penetration at 17 per cent in 2013.
Peru’s eCommerce industry represents a relatively small 1.5 per cent of the entire Latin American market. Online sales reached 800 million US dollars in 2013.
To generate greater online usage, companies are educating consumers on the online retail journey and are increasingly driving offline traffic to websites and social media pages via advertising.
The easiest, best-priced way to book safe cabs online and travel.
The food ordering service delivered to your door.
Real estate for property leaseholders, buyers and sellers.