Transforming lives in Senegal
Millicom launched Tigo Senegal in 1999 and is now one of the country’s leading mobile service providers, offering GSM, 3G and 3.5G networks to more than 3.3 million customers, through mobile, internet and financial services. In December 2014, 4G was launched for the first time in the capital Dakar to be rolled out from there.
Tigo is committed to developing its services in Senegal and to meeting growing demand.
Connecting to the digital lifestyle
Tigo is committed to meeting customer demand and driving digital inclusion. In such a rapidly expanding market Tigo obtained a 12-month license to pilot 4G technology in 2014 and is continuously rolling out new ideas.
In 2016, Tigo launched new flexible deals under the Jotaay offers. The Jotaay Confort is an all-inclusive package with internet, calls, and SMS from any network. The Jotaay Cool includes free chat on Facebook Messenger, WhatsApp, and SMS, as well as a portfolio of internet, calls, and SMS packages. The Jotaay Kheweul includes longer calls and four times the credit for other network charges. The packages all have flexibility for the duration of their validity: ranging from one day, one week, or one month, depending on the client’s needs.
Tigo customers can now stay connected with free wi-fi as they ride the bus to work.
In April 2014, Tigo brought banking to the unbanked through Tigo Cash mobile financial services.
Boosting the economy
Tigo is committed to investing in Senegal’s economy, through improving local infrastructure, local talent or services that will benefit Senegalese living overseas.
Our 2015 Digital Changemakers Award Winners in Senegal were Jean Luc Semedo and Evelyne Ines, who developed a web and mobile application platform to promote blood donation by registering blood donors and encouraging them to donate. They have now partnered with 19 blood banks in Senegal and plan to scale up using SMS as a platform to roll out their initiative across the country.
We currently employ 378 people directly and 15,000 people indirectly, and our sales force consists of more than 2,000 people across the country. Our Tigo Sales School has trained more than 500 teenagers to become Tigo street vendors, developing long-term skills in the country.
We work with various organisations to improve the quality of education for Senegalese students, investing in programs by providing internet rooms for example in schools in Leona and Polo.
We have contributed more than $10,000 in school equipment to primary schools in Kandialang and Baneto. In partnership with Bank of America, we have launched a one laptop / one student program, providing more than 700 students with laptops and an internet bundle (voice, SMS and data). We sponsor major educational TV programmes and believe quality education is vital to developing Senegal’s future generation of entrepreneurs and leaders.
Our activities to promote and support public health initiatives include donating equipment to maternity hospitals in Ndorna and Pata and distributing 5,000 mosquito nests for young orphans in Medina. We have donated more than $120,000 to support local religious community events.
We also recognize that long term, it is important to reduce our environmental impact and have launched our Green Power for Mobile program to reduce our environmental footprint and become part of the renewable energy market.