Connectivity and Fútbol Come Together with Real Madrid Partnership
Fútbol is life for many Latin American children. But can a telecom company leverage children’s love of fútbol to promote online safety and digital literacy?
It turns out Millicom can through a new partnership with Fundación Real Madrid, the social work branch of one of the world’s most celebrated fútbol teams.
In September 2021, Millicom and Fundación Real Madrid joined forces to support 69 social sports projects in our nine Latin America markets and the United States.
With this collaboration, more than 11,200 boys, girls and family members served by the Fundación will have access to new digital education opportunities over the five years of the partnership.
Kids will be trained on the responsible and productive use of the internet; learn how to use digital tools and prevent cyberbullying; and gain access to activities designed to empower women and young people to succeed in the digital economy.
The 69 projects are just a starting point. Thanks to the combined reach of the Fundación Real Madrid and Millicom, the number of children served by the partnership is expected to grow substantially, as Millicom’s social impact programs have reached more than 200,000 children and teenagers since 2019.
11,200 Boys, girls and family members with access to new digital education opportunities over the five years of the partnership.
It is greatly satisfying for the Real Madrid Foundation to count on the collaboration of Millicom-Tigo in the Americas to improve the lives of children in need, through education in values, sports and the use of technological tools.Emilio ButragueñoDirector of Institutional Relations, Real Madrid F.C.