Spotlight on Latin America Cartagena
In Latin America, 69% of mobile connections are empowered by smartphones and it’s expected that, by the end of 2022, 90% of all regional Internet connections will have taken place on mobile devices, according to Geopoll. This, combined with 450 million global native Spanish speakers and a growing appetite for streamed content, supports the business case for the growth of local content production. Increased connectivity, both by fixed and mobile networks as well as pay-TV, paves the way for dynamic synergies between providers and content developers.
The differentiation opportunities created by delivering content in Spanish and the consumers’ receptivity towards ad-supported models combine to potentiate the growth of the regional audio-visual industry showcasing the talent and creativity of a widespread community. Establishing an international content pipeline to fuel global expansion has spurred co-production and transnational partnerships, often including smaller, local companies. The impact on visibility and representativity is further cemented by media production ecosystems transferring knowledge and creating jobs in-country.
The Financial Times in collaboration with Millicom Tigo hosted the Spotlight on Latin America Briefing to discuss how partnerships can foster local content production and harness the vibrancy of local cultures. The discussion focussed on how increased connectivity leverages the economic opportunities of producing and distributing local content and enhances representativity.
To view the event page, visit The Financial Times website.