New ultrafast 4G mobile internet service
The launch of 4G LTE in Tanzania will mean Tigo customers can enjoy the benefits of high-speed internet access for the first time.
24 April, 2015: A highly successful TV advertising campaign starring one of Tanzania's best loved comedians Lucas Mhuvile, alias Joti, will tell you that Tigo is already one of Tanzania’s biggest mobile networks.
As a delivery man, Joti drives across country in an unlucky attempt to deliver a parcel. Wherever he ends up, his boss, family and friends can always reach him on his mobile phone.
The campaign's popularity and sense of fun carries an ambitious message. According to General Manager Cecile Tiano, Tigo Tanzania will be the country's biggest and fastest mobile network by the end of 2015.
This week’s launch of 4G LTE technology in the capital Dar es Salaam lies at the heart of this strategy.
Cecile and her team plan to roll 4G out quickly to the rest of the city and, from there, to all regional capitals within the next few months.
Cecile said: “We recognize our customers' ever-increasing demand for better, faster and high-quality Internet services; Tigo is proud to be at the forefront of this revolution. This once again demonstrates our company’s commitment to the ‘digital lifestyle’ as leaders in delivering cutting-edge technology and innovation in this market.”
4G LTE will mean Tigo customers can enjoy the benefits of high-speed internet access for the first time. This will greatly improve user experience when placing calls and conferencing online via applications such as Skype or Viber, or when generally browsing and downloading data.
Tigo’s commitment to improving the quality and coverage of its network in Tanzania has consistently brought world-class products and services to its customers there.
In 2013, it became the country’s first mobile network provider to offer 3G and won the mobile industry GSMA’s Highly Commended Award under the Best Network Improvement category.
In 2014, Tigo Tanzania saw subscriber numbers double, data volumes triple and smartphone sales rise significantly.
Its mobile money brand Tigo Pesa was the first mobile money service ever to pay customers a return on balances held in their accounts. It has became, in 2014, the first in Africa to access a fully interoperable mobile money service network, through a unique partnership with set up with Vodacom, Airtel and Zantel.
Most recently, in 2015, the music streaming service Tigo Music launched, offering customers easy access to an archive of more than 30 million streamable tracks.
With plans to invest a further $120 million in 2015 on network improvements and expansion, including scaling up Tigo’s 3G sites and fibre network countrywide, a transformational change is taking place.
So even if, like the unfortunate Joti, you accidentally take a wrong turn in Tanzania and find yourself lost, you’ll still be connected and online.
Like Joti, you too might enjoy the adventure.
Tumefika! ("We have arrived!")