Regional Market Overview
Our Africa operations, where we have seen growth in revenue driven by data, B2B and Mobile Financial Services (MFS), delivered around 10% of Millicom’s Group revenue in 2017. One of our goals is to continue focusing on the High Value Segment, retaining and growing our existing customer base which accounts for 50% of our revenues. We have focused our efforts on increasing data and MFS penetration in this segment. We are also focusing on the youth market (who account for more than 40% of the population in the region) with the launch of dedicated value propositions targeting young people as well as social packs across our markets. Increasing mobile data connections and smartphone adoption will help us continue executing our strategy to monetize data and strengthen our MFS and B2B services.