Our strategy in Guatemala is to be the first choice operator for The Digital Lifestyle, providing high quality mobile data, Internet, and live sports, while aligning our organization to be customercentric and provide the most stable and
reliable services to our business customers.
The launch of our Tigo Sports Channel has revolutionized access to great sporting events, opening up a new world where customers can enjoy all national league games in HD with world-class commentary and analysis. The effect was to boost cable sales and encourage an even greater uptake of our Tigo Sports app.
Overall, Home service revenue grew 28.5% as we continued to expand our cable network. We reached 72,000 new homes passed at the end of 2017.
Elsewhere, we saw a 9.7% increase in mobile
customers, driven largely by the availability of cheaper smartphones and attractive data plans.
Smartphone penetration of our mobile customers in Guatemala stood at 68.2% and we added 810,000 new 4G subscribers in 2017 – three times more than the ending balance of the last year.
We have seen an increase of the B2C Mobile post-paid service revenue of almost 13% year-over-year.
In B2B, the successful launch of our highspeed
network in Guatemala City means we can now offer to small and medium-sized businesses (SMBs) access to the fastest Internet connection in the city. We already have a strong presence supporting large companies and government departments.
Our Cloud services have been particularly well received by our customers.