Transforming lives in Bolivia
Tigo Bolivia, operating since 1991, is the country's second largest mobile service provider, offering 2G, 3G and 4G networks. As a Bolivian company with Swedish heritage, it is committed to investing in the country's digital transformation through innovative products and services, extending digital inclusion to millions.
Connecting to the Digital Lifestyle
Tigo Bolivia currently offers voice, satellite and cable TV, fixed and wireless high-speed internet, corporate business services, and mobile money to more than a third of the population.
With investment ($106m in 2014, $127m forecast for 2015) it is bringing digital inclusion to millions of Bolivians, rapidly improving access to mobile services in both rural and urban areas, and responding to consumer demand for affordable smartphones.
Our mobile money product and services are market leaders, allowing people who have never held a bank account to access and transfer money, manage their cash, and pay their basic services. In 2015, we developed Tigo Money as a payment option for online purchases including event tickets and department store sales.
Bolivia's Central Bank reported a rise of more than 900% in the volume of mobile money transactions during the first ten months of 2015, compared to the same period a year earlier - 16.4 million transactions compared to 1.5 million a year earlier. The value of transactions also rose steeply by 197%, to US$ 93 million.
Mobile revenue in 2015 grew based on mobile data growth at 66%, and we successfully renewed our mobile license for 15 years.
Also in 2015, the Cable business grew 68%, driven by increased penetration on our HFC footprint and higher demand for our DTH product. Tigo Star, with its unique bundles has grown quickly to become Bolivia's #1 cable operator.
We launched Tigo Sports Cable TV with local and international content and also made content available on smartphones via Tigo Sports App which was downloaded more than 250,000 times after only two months and reached the #1 spot on Google Play and Appstore.
Music and entertainment services are becoming key differentiators. We promoted our music offer in 2015 with Tigo Music Festival, hosting international and local artists in Bolivia. The 17,000 festival-goers were invited to find out more about Tigo Music. Our entertainment content and output are also supported by Tigo's current ownership of exclusive television rights to Bolivia's national soccer league.
As we make cable, satellite TV and broadband internet more affordable for everyone, as well as reaching into rural areas previously restricted to fixed line availability only, we now lead on five key brand attributes - modern, friendly, witty, cheerful and simple.
Tigo Business is our leading solutions hub for every size and kind of company in voice, mobile and cloud services. In 2015 revenue share rose to 26%, with 62 of Bolivia's top 100 companies listed as customers. Increasingly, executives are using mobile devices as an interactive work tool.
>Watch Tigo Bolivia's Intensely Connected Campaign
Boosting the Economy
Tigo Bolivia is the country's second largest contributor through tax (US$530 million in 2015) and is a catalyst for growth. We invest US$100 million a year in improving and expanding our mobile and digital infrastructures, while investing in local talent and connecting people.
Tigo recruits 98 per cent of our staff locally, and invests in their skills for the long term. We employ 2,600 people directly and more than 100,000 indirectly.
We are proud to be a responsible corporate citizen that contributes to the economic growth of Bolivia and improving quality of life.
Tigo's business is to grow profitably and responsibly, with a clear commitment to empower communities, promote digital literacy and raise public awareness about safety on the internet.
In 2015 Tigo became Bolivia's first service provider to address cyberbullying, with a dedicated website and busy programme of educational activities rolled-out to schools around the country, reaching more than 100,000 students so far.
We also hosted a Child Online Protection (COP) Workshop, bringing together key policy makers in the country to develop a national framework for COP.
Many CR activities fall under Pixel to Pixel, whose aim is to transform society by empowering those in remote areas through digital inclusion and digital literacy, focusing on young people with physical and learning disabilities. Here's another recent intiative, a Pixel to Pixel campaign about the dangers of texting and driving.
We are committed to the health and safety of our employees as well as greater diversity in the workplace, having introduced breastfeeding rooms and nurseries to our business premises in several locations. We observe high standards of corporate behaviour including anti-fraud, child labour protection, ethical procurement and other measures.
We work closely with the Oncology Hospital of the East, the Argentinean Ladies and Father Mateo, raising funds through our Tigo Sports Run event towards facilities for underprivileged people undergoing cancer treatments.
Tigo staff are regular fundraisers behind eight orphanages, providing youngsters with professional education and skills training.
We also collaborate with regional blood banks and the Ministry of Health nationwide on campaigning for blood donors.
We work in partnership with the leading children's charity Unicef and the Sereci (Civil Registry Office), promoting identity rights and child registration at birth, helping to reduce the number of undocumented citizens currently in Bolivia.
The company is widely rated as one of Bolivia's most reputable companies, according to the Spanish-based industry watchdog Merco (Monitor Empresarial de Reputacion Corporativa y Nueva Economia) and received a Great Place to Work award in 2015.
In 2014, General Manager Pablo Guardia became the first Bolivian ever to win the AmericaEconomia award for Excellence. He has also received the Leadership Award from the Nueva Economia magazine.
Other recent awards (2015) include:
*Empleador Líder 2014 – 2015 - Third Place
*Maya Awards - Tigo Sports
*Tigo – Best Telecom Company - Nueva Economía / Merco Ranking
*Tigo Money Best E-commerce Initiative Award
*Brands Ranking 6th - Bolivia's most prestigious companies